Hetal optimizes category management

Gather data.

Our network of weekly shoppers gather real-time, in-store data about what’s actually happening on the shelf.

Diagnose problems.

Our proprietary “store severity” algorithm analyzes that data and diagnoses problems.

Identify actions.

We identify the best place to spend your time and merchandising dollars, based on your budget.

Confirm lift.

Our merchandising network makes those fixes, confirms they happened, and measures resulting sales lift.

Hetal solves challenges across both merchandising and category management

• Showcase accurate shelf availability.
• Increase turn rate on top-selling products.
• Identify promotional non-compliance and win new promotional opportunities.
• Roll back geo-pricing by tying sales data to in-store data.
• Determine if sets (in line or end caps) occur.
• Track in-store displays.

Hetal optimizes category management & merchandising for leading brands

8x ROI on merchandising

Hetal allows brands to identify what stores are worth fixing, helping them save >50% on merchandising spend and focusing on the highest ROI stores.

Increase turn rates to drive sales >30%
Hetal helps brands demonstrate lower-than-expected OSA. This let Lemme work with retailers to improve inventory turn rates, leading to more products on-shelf, plus additional revenue.

Win brand blocks + drive 3x sales by pushing inventory
Oats showed that sales increased non-linearly to facings to win a large brand block. Second, they proved certain stores had poor OSA and worked with the buyer to push out inventory.

Quickly determine if in line and end caps have set

Most brands struggle to determine if inventory and any accompanying collateral was set properly—and on time. With Hetal, brands can quickly pinpoint whether proper setting occurred, and identify stores that lag.

Roll back geo-pricing by pairing pricing with sales

Many retailers increase pricing in specific areas without alerting brands. Hetal captures instances when prices deviate from expected MSRP. Brands use this data to demonstrate decrease in revenue, since unit velocities can’t keep up.

Earn extra promos by tying sales to shelf execution

Brands use Hetal to determine that well-executed stores lead to outsized performance during promotional periods (i.e. signage set, inventory to support). Then brands can share that analysis with retailers.

Hetal analyzes all parts of the planogram

Hetal optimizes merchandising by coordinating your workflows and measuring sales lift.

We analyze all parts of the planogram.

Coordinate the workflow and measure the lift

“Hetal is changing the game in retail. They're my source of truth for what's happening on the shelf. We've optimized in ways I didn't even expect now that we have this knowledge.”
Danny, VP of Retail at Lemme

“Seeing is believing. With Hetal, we can understand compliance issues, store execution trends, and have the photo evidence to back it up.”
Jeff, VP of Business Development at Neurogum

“So happy we have Hetal. Understanding our shelf execution means we can optimize merchandising and see what’s really driving revenue.”
Chase, Chief Brand Officer at OPositiv